Originally titled “How to Go From Commodity to Category King”, in this guest workshop I did for the late, well-known and well-loved Malaysian direct response marketer Kenneth Yu…
I break down:
How to go from being a commodity to becoming the category king
The 4 most important ideas from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
The 5 pillars of a personal brand that means something
My proprietary “T.R.O.L.L. Framework”
…And so much more!
Time stamps:
00:00 Category King Mindset
00:18 Meet Nabeel And His Brands
01:36 Commodity Problem And Proof
02:55 Immutable Laws Of Marketing
04:57 Niching Into Email Marketing
05:31 From Village Shops To Personal Brands
08:53 People Like You Like You
12:11 Stop Being White Rice
13:30 Bruce Lee On Authenticity
15:44 You Are A Media Company
16:33 Antifragile Controversy
18:21 Overton Window And Contrarian Ideas
19:58 Troll Framework Pyramid
23:54 Risk and Authenticity
24:27 Q&A Bandwagon Stances
26:15 Values Over Opinions
28:13 Email Brand Breakdown
30:41 Building Real POV
31:43 Fans Haters and Ads
32:55 Writing for Clients
35:27 Organic Brand Journey
38:32 High Signal Content
41:43 Learner Content Examples
42:58 Bruce Lee and Newsletter
Originally published on dropkickcopy.com